Raptor Deck

Raptor Deck, located in Seattle Washington is a marine decking company specializing in soft solution foam decking. While working for this company there was a complete rebrand for its identity design.
This process required skills with conceptualizing original design work from scratch to produce a new website, marketing collateral, campaign graphics, and more.

Website visual design

Through the process of designing the new website for Raptor Deck, I coordinated with the developer in Poland (Brisbane Digital Agency) and learned how to edit and navigatie wordpress and plugins used to get the woocommerce system functioning. From there each page was built and designed for easy use, this was tested by customers to customize their own boat deck or buy stock kits designed and produced by Raptor.

In order to craft each page to their needed uniqueness, the official Raptor Brand Guideline was created in 2018. This was the cornerstone to developing the Raptor Brand to maintain consistency along with creating the new marketing collateral used throughout the marketing team.

photo content & Marketing materials

Creating marketing collateral and campaign graphics were the joys of my position at Raptor Deck. Working closely with the art director, the team compiled content and photography that would be further used throughout the brand. These graphics were used with leverage from the brand guideline and customized based on the event or purpose of advertising.

production Design

After the website for Raptor Deck was launched, I was able to learn Rhino AutoCAD under the wing of the company president. Learning to customize and design teak decking for boat decks was a rewarding experience.